Behind D/fference:
Shahar Ariel – Graphic Designer | Creative Director | Bezalel Academy Of Art and Design Graduate.
With over 20 years of experience at the epicenter of the Israeli advertising world, I believe that great design isn’t just about aesthetics—it’s about making a Difference.
Before founding my studio, I honed my craft as a Creative Director at McCann Tel Aviv, and held key roles at Bauman Ber Rivnay (Saatchi & Saatchi) and Adler Chomsky (Grey).
Having designed and led dozens of brands across diverse industries, I’ve learned that the “secret sauce” for engagement is a blend of personal connection and infinite creativity.
Whether I’m working on a boutique humble-sized project or a mega-scale brand identity, my mission remains the same: to create something unique that stands out in a crowded world.
On a personal note: I am happily married to my love, Shira, and the proud father of three beautiful daughters—Netta, Carnie, and Omri. They are my daily reminder that the best things in life are designed with heart.
Privacy Policy
Last updated: March 2026
1. Introduction D/fference (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website or engage our services.
2. Information We Collect We may collect the following types of information: — Contact details (name, email address, phone number, company name) submitted through our contact form. — Usage data such as IP address, browser type, pages visited, and time spent on our site, collected automatically via cookies and analytics tools.
3. How We Use Your Information We use the information we collect to: — Respond to your inquiries and provide our services. — Improve our website experience and content. — Send relevant communications about our work, only with your consent.
4. Sharing Your Information We do not sell, trade, or rent your personal information to third parties. We may share data with trusted service providers (e.g., hosting, analytics) who assist us in operating our website, subject to confidentiality agreements.
5. Cookies Our website uses cookies to enhance your browsing experience and analyze site traffic. You can control cookie preferences through your browser settings.
6. Data Retention We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.
7. Your Rights You have the right to access, correct, or delete your personal data. To exercise these rights, please contact us at Shahar@sa-brand.co.il.
8. Contact For any questions regarding this privacy policy, please contact us at: D/fference — Shahar Ariel 12 Ya’ir Rozenblum st., Ra’anana Shahar@sa-brand.co.il
Accessibility Statement
Our Commitment D/fference is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards.
Conformance Status We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. These guidelines explain how to make web content more accessible to people with a wide range of disabilities.
Measures Taken To ensure accessibility, we have implemented the following: — Semantic HTML structure with proper heading hierarchy. — ARIA labels and roles for interactive elements. — Keyboard navigation support throughout the site. — Skip navigation link for screen reader users. — Sufficient color contrast ratios for text and interactive elements. — Focus indicators for keyboard users. — Reduced motion support for users who prefer minimal animation. — Alt text for all meaningful images.
Known Limitations While we strive for full accessibility, some content may not yet be fully accessible. We are actively working to identify and resolve any issues.
Feedback We welcome your feedback on the accessibility of our website. If you encounter any barriers, please contact us: Email: Shahar@sa-brand.co.il Phone: +972-52-3452724
We aim to respond to accessibility feedback within 5 business days.